Dreaming Of World Travel
There have been studies which show how half of all baby boomers or people aged 45 to 59 dream of world travel. In this case, those over 55 account for 32 percent of all hotel accommodations purchased in the United States. A lot of these people who spend large sums of money on restaurants, lodging, tours, and sightseeing are leisure travelers.
It doesn’t take a crystal ball to predict the impact of aging but active baby boomers on the travel industry. It is an unprecedented boom for the travel industry that is forecasted by the demographics in this case combined with trends toward early retirement and a healthy economy. In this case, nearly always good news for job seekers and career changers is an industry boom. Be creative in exploring your options if work in the travel industry is something you are thinking about.
Also consider positions in marketing, sales, publishing, and Web page management other than being a travel agent. What you should consider here are the niches that serve mature travelers such as the group tour industry. There was a group travel manager for a travel agency who mentioned that packaged tours for seniors are a growth area with increasing competition from new companies. Job opportunities in this area include bus driver, tour guide, planner, customer service representative, and marketing specialist. Senior travelers are the target clients when it comes to the trips offered by this travel agency and so mature drivers and escorts are especially appreciated. Considering their drivers, these include retired postal workers and city bus drivers. What exists between the passengers and the drivers is a good bond considering that they are of the same age and they share the same humor and outlook. Here, many of the jobs in the travel and hospitality industry do not call for specific training but travel agents can benefit a lot from undergoing it.
Advisable in this case is starting as an outside travel agent before making the leap to running your own agency as the vice president of marketing for a retail travel agents association said. By booking travel arrangements for family and friends you may receive a commission from an established agency. What you need to do to capitalize on the trend toward senior travelers is to consider a special training program, such as the certification as a Specialist in Mature Adult Travel, sponsored by the association of American travel agents.
This lady took early retirement from a US company after 30 years in supervision and customer service after she decided to work for the travel industry. Here, she researched first and then she sent letters and resumes to dozens of tour groups. A response that was not heartening was what she got. One more letter was sent by her after a few months, this one to the very top, and what she got was a job offer from the vice president in charge of tours.
That was five years ago when she started as a part time marketing specialist and quickly added the title Tour Escort to her resume. Now, in her 50s, she accompanies groups of senior travelers to such destinations as Branson, Missouri and the Upper Peninsula of Michigan. She said she gets a lot of satisfaction from seeing people have a good time.
The Branson trips provide excitement in seeing the shows and sometimes getting up close to the stars. Here, she also enjoys the confidence expressed by groups that request her as the escort on their trips and the friendships she has formed with passengers. She can rely on these advantages to help to balance the hard work inherent in days that can start before dawn and end long after the sun has set.
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